Product Marketing Manager

October 31

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $110.5k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Relay

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Fintech • Finance • B2B

Relay is a financial technology company that provides comprehensive business banking solutions specifically designed for small businesses. While Relay is not a bank itself, it partners with Thread Bank to offer banking services such as checking and savings accounts with competitive APY, issued Visa debit and credit cards, and FDIC insurance up to $3 million. The platform is tailored for business owners, accountants, and bookkeepers, providing features for receipt management, accounts payable, and integration with accounting software like QuickBooks Online and Xero. Relay emphasizes ease of use and extensive control over cash flow, with tools that allow users to categorize and allocate income, automate savings, and track expenses. This makes Relay particularly suitable for those adhering to the Profit First financial management system, offering features that help businesses automate their financing processes and manage funds efficiently.

51 - 200 employees

💳 Fintech

💸 Finance

🤝 B2B

📋 Description

• Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals • Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences • Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences • Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization

🎯 Requirements

• You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products • You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement • You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions • You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps • You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment • You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do • You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward

🏖️ Benefits

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. • Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents. • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers. • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive. • Remote work environment: this is a primarily remote role with occasional visits to the Toronto office for collaboration and team connection. Travel and accommodations are fully covered. • Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly. • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. • Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating. • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.