Strategic Marketing Programs Manager

Job not on LinkedIn

🕒 6 days ago

🗽 New York, Texas – Remote

🗽 New York – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Noria Corporation

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

Events

Noria Corporation is a prominent company in the maintenance and reliability industry, known for organizing the Reliable Plant Conference & Exhibition. Held in Chicago, IL, this event draws a diverse array of maintenance and reliability professionals from around the world. Noria Corporation focuses on asset management, offering learning sessions, case studies, and exposure to the latest technologies to improve maintenance practices. It serves as a hub for networking and professional development, providing attendees with insights into cutting-edge reliability technologies and valuable industry connections.

📋 Description

• Own and execute key strategic media and partner programs • Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team • Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics • Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals • Standardize processes that improve consistency, predictability, and scalability of partner-led motions • Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth • Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations • Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution • Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team • Evaluate event performance and contribute to recommendations for future investments • Help shape campaign briefs, partner messaging, and promotional plans • Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally • Ensure messaging is clear, concise, and tailored to partner audiences • Adapt messaging in real time during partner conversations and campaign execution • Identify and coordinate with industry voices, creators, and external partners • Assist in briefing, content development, and campaign execution for influencer initiatives • Manage timelines, publishing schedules, and campaign tracking • Collaborate with leadership to evolve and scale the program over time • Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence • Own follow-through on partner deliverables, timelines, and reporting • Contribute to partner reviews and internal updates with clear insights and recommendations • Continuously optimize programs based on performance data and feedback

🎯 Requirements

• 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation • Proven ability to own and execute marketing programs tied to pipeline goals • Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously • Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact • Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively • Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time • Experience executing events, webinars, and co-marketing campaigns • Solid content instincts—able to contribute to messaging, briefs, and campaign development • Comfortable working in a fast-moving, evolving environment with shifting priorities • Strong executive presence with experience influencing senior stakeholders internally and externally • Program-building mindset with experience developing repeatable frameworks and scalable processes • Ownership mentality with a bias toward action, accountability, and results

🏖️ Benefits

• Competitive compensation package including stock options • Flexible work schedule • Comprehensive benefits including retirement plan match • Opportunity to make a real impact every day • Work with a dynamic and growing team • Unlimited PTO