Product Marketing Manager, OEM

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October 27

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Renew Home

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Energy • Technology • Environmental Technology

Renew Home is a company dedicated to transforming residential energy usage through innovative virtual power plant technology. By partnering with leading brands like Google Nest, Renew Home integrates energy-smart features into everyday devices such as thermostats and water heaters. The company aims to support the clean energy transition by creating the world's largest residential virtual power plant, allowing households to optimize energy usage and respond to the needs of the electrical grid. Renew Home focuses on making energy savings easy and accessible, helping millions of households become more energy-efficient and sustainable without sacrificing comfort.

51 - 200 employees

⚡ Energy

📋 Description

• Lead competitive analysis, voice of customer (VoC), and market research for OEM verticals (e.g., HVAC, EVs, batteries). • Own OEM category positioning and messaging, ensuring clear differentiation and alignment with Renew Home’s broader platform. • Deliver actionable market intelligence and messaging frameworks to support BD/Partnerships. • Collaborate with Product and Pricing to shape OEM offering packages, bundles, and pricing models. • Define value propositions that resonate with utilities, OEMs, and households. • Support long-term OEM growth strategy in partnership with executive and BD teams. • Maintain a cohesive brand framework for OEM solutions, ensuring seamless integration into Renew Home’s overall brand and customer experience. • Guide naming, design, and storytelling approaches for new OEM products. • Support co-branding and white-labeling needs with OEM and channel partners. • Own full go-to-market strategy for OEM launches, including content, campaigns, PR, and cross-functional execution. • Drive messaging, website updates, sales enablement materials, and customer-facing content. • Coordinate across Marketing, Product, Partnerships, Design, and Engineering to ensure smooth and successful launches. • Develop and maintain a scalable OEM partner marketing toolkit (messaging guides, brand kits, asset approval flows). • Support co-marketing efforts, lifecycle content, and help center materials for partners. • Establish repeatable processes for campaign planning, partner alignment, and marketing performance tracking.

🎯 Requirements

• 3+ years of experience in product marketing, partner marketing, or GTM roles, ideally in energy, smart home, IoT, or climate tech. • Strong grasp of B2B2C dynamics and how to market partner-integrated offerings. • Experience launching co-branded or OEM-integrated products with cross-functional teams. • Skilled in research, positioning, and translating complex offerings into customer-centric value propositions. • Adept at balancing high-level strategy with tactical content and project management. • Excellent communicator and collaborator with strong writing and presentation skills. • Passionate about accelerating the clean energy transition and building scalable consumer solutions. • Bonus Experience • Experience marketing HVAC, EV charging, battery storage, or other DER devices. • Familiarity with utility-facing sales cycles and DSM/DERMS integrations. • Experience managing co-marketing or white-label partnerships. • Understanding of regulated markets, performance-based incentives, or energy pricing.

🏖️ Benefits

• A full-time position, with a competitive salary based on experience. • Fully remote work environment with home office set-up allowance. • Real and lived work-life balance - Company perks include no pre-set vacation limits (with a top-down culture of taking meaningful PTO every year!), parental leave benefits, and a corporate value of working sustainably and putting families first. • Competitive benefits package that includes numerous health and wellness benefits. • 401(k) plan, with employer contributions to the same. • Opportunity to work with amazing people who are passionate about their mission, thriving in a fully-remote work environment, and learning and growing every day.