Lifecycle Manager

🕒 February 4

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Renmoney

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💳 Fintech

👥 B2C

🏦 Banking

Fintech • B2C • Banking

Renmoney is a digital banking platform that offers financial solutions such as loans, savings, and payments to consumers in Nigeria. With over ten years of experience, the company specializes in providing convenient loans and high-interest savings options to under-banked individuals, facilitating easy access to financial services through its user-friendly app. Renmoney is licensed and regulated by the Central Bank of Nigeria and aims to empower users by making their money work harder for them while ensuring a seamless banking experience.

📋 Description

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back. • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale. • Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance. • Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI. • Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights. • Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs. • Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards. • Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.

🎯 Requirements

• 2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus). • Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo). • Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets. • Excellent written English with copywriting and editorial ability for short- and long-form communications. • Solid project management, stakeholder communication, and cross-functional collaboration skills. • Nice to Have: Experience with mobile engagement, WhatsApp Business, and deliverability best practices; Knowledge of experiment design and statistical interpretation; Familiarity with attribution (e.g., AppsFlyer); Understanding of the Nigerian consumer landscape.

🏖️ Benefits

• Remote work from anywhere in the world • Performance bonus, paid vacations and day-offs, personal development plan • Ownership of a core growth lever within a collaborative, data-driven team • Modern marketing technology stack and support from Product, Data, and Design. • Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary • Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools • Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.