Creative Director

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🔥 30 minutes ago

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Rescale

11 - 50 employees

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

Rescale is a brand incubator and performance media agency focused on scaling mission-driven brands. They position themselves as a media/brand incubator that delivers creative strategy and paid-media management, emphasizing data-driven performance, rapid iteration, and conversion-focused creative testing. Rescale recruits self-managing, high-performing contributors rather than traditional employees and promotes values like extreme ownership, mission alignment, and learning loops over logged hours.

📋 Description

• Own the creative strategy across all brands and campaigns • Develop creative frameworks, testing roadmaps, and concept pipelines • Ensure every creative is built with story strength, format fit, and conversion potential—not just polish • Elevate the quality bar beyond typos and surface-level QA • Work hand-in-hand with Media Buying and CRO teams daily • Translate performance data (ROAS, CTR, hook rates, CVR) into actionable creative direction • Ensure creative decisions and CRO decisions are driven by the same conversion signals • Build alignment so action plans across all three functions move together—not separately • Manage and mentor the creative team (strategists, editors, researchers) • Provide real creative feedback—story, hook, angle, pacing, format—not just error-checking • Build SOPs, feedback frameworks, and quality standards that scale • Run creative reviews and learning sessions that actually improve output • Own creative performance metrics and report on what's working • Build a system for identifying winning patterns and scaling them • Create feedback loops so learnings from ads flow back into future briefs • Continuously optimize the creative process for speed, quality, and conversion

🎯 Requirements

• 4+ years of experience in creative strategy, creative direction, or performance creative leadership • Proven experience leading creative teams (not just individual contributor work) • Deep understanding of direct response and performance advertising • Experience working closely with Media Buying and CRO functions—not in a silo • Strong grasp of what makes ads convert: hooks, angles, story structure, pacing, format selection • Data-driven approach—you use performance signals to guide creative decisions • Ability to give clear, actionable creative feedback that elevates work • Experience building creative processes, SOPs, and feedback systems that scale • Strong communicator—you can align multiple teams around a shared vision • Experience in e-commerce, DTC, or high-spend paid media environments • Background in both brand and performance creative • Experience scaling creative output while maintaining quality • You've built the creative-to-performance feedback loop before • UGC, VSL, and short-form video expertise • **Bonus Points:** • Background in AI-generated UGC, AI animations, or AI-assisted creative production • Experience as Creative Director at a performance creative agency (Evolve, VidTao, Raindrop, etc.)

🏖️ Benefits

• Remote-first environment • Work with a team of A-players who actually give a damn • Direct founder access—no layers of bureaucracy • Real ownership of the entire creative function

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