Senior Brand Manager – DTC

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🔥 17 hours ago

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Resident

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce

Resident is a company that creates a house of brands focused on providing high-quality, comfortable, and stylish home furnishings. Known for its award-winning mattress brand Nectar, Resident partners with technology and retail giants to inspire great sleep and enhance home comfort. The company has demonstrated substantial growth, achieving significant sales and profitability, and has been recognized in prestigious media outlets. Resident operates in over 2500 locations and embraces a culture dedicated to comfort and innovation in home living.

📋 Description

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate. • Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win. • Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace. • Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel. • Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising. • Read test results with discipline, draw clear conclusions, and scale what works. • Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention). • Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving. • Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments. • Own how each brand shows up in the world — visually, editorially, and competitively. • Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.

🎯 Requirements

• 5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility. • Demonstrated ability to drive measurable business outcomes — revenue growth, margin improvement, attach rate, conversion — through merchandising, experimentation, and cross-functional execution. • Deep, practical understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase. • Strong grounding in experimentation methodology, with the ability to design, run, and interpret tests and translate results into decisions. • Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product. • Commercially sharp, with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners. • Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs. • Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders. • Bias toward action and experimentation, balanced by sound judgment on what's worth testing. • Shopify experience a plus; background in mattress, furniture, or home categories a plus.

🏖️ Benefits

• Competitive salary • Health, Vision & Dental Insurance • HSA company contributions • 401K with company match component • "Take what you need" PTO • Wellness benefits • A FREE MATTRESS plus an awesome Friends and Family discount!