Senior Director, Product Marketing

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ReversingLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🔒 Cybersecurity

💰 $56M Series B on 2021-08

Cybersecurity • Software • Technology

ReversingLabs is a company specializing in software supply chain security, providing solutions to detect malware, manage third-party software, and secure software development processes. Their products include Spectra Assure, which is used for identifying threats and vulnerabilities in software components. ReversingLabs leverages the world's largest threat repository to offer high-speed, high-volume file analysis, and authoritative malware intelligence. The company aims to improve security operations by automating analysis workflows and increasing visibility to reduce attack risks.

📋 Description

• Develop and manage ReversingLabs’ core use case messaging, positioning, and key collateral. • Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives. • Facilitate executive alignment on value proposition and key messaging. • Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support. • Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity. • Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review. • Manage the marketing product launch process, including acting as an evangelist for new product capabilities. • Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities. • Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation. • Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets. • Educate the market about ReversingLabs’ value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets. • Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs. • Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives. • Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies. • Manage and expand ReversingLabs’ industry analyst program to advance the understanding and inclusion of ReversingLabs’ offerings in their research and reports.

🎯 Requirements

• 10+ years of experience in product marketing in the cybersecurity industry, preferably within the software supply chain security or threat intelligence space. • Proven ability to build and lead a high-performing product marketing team. • Demonstrated ability to deeply understand the technical aspects of our solutions to properly position them in the market. • PE- or VC-backed startup experience is a plus. • Track record in building new categories and or pivoting categories. • Deep understanding of the security market and competitive landscape. • Experience building trusted relationships with executive sponsors and end users. • Bachelor’s degree in computer science, marketing, business, or related area. • Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple and intuitive communications, messaging, presentations, and web experiences. • Experience with evangelizing products and public speaking at conferences and webinars. • Proven track record of taking ownership and delivering results in a fast-paced and dynamic business environment. • Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations. • Experience with analyst relations. • Uses data to measure results and inform decision-making and strategy development. • Based in the United States. • Ability to travel 30% of the year.

🏖️ Benefits

• Base Salary: $206,000 – $216,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build. • 401(k) with both Traditional and Roth options to support your long-term financial goals • Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings • Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs • Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind • 100 % Employer-paid dental, vision, disability, and life insurance • Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection • Pet insurance: because family comes in many forms 🐾 • Complimentary Calm app membership to support mindfulness, focus, and better sleep • Flexible PTO: take the time you need to recharge and take care of what matters most • Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot. • Remote work stipend to help offset internet and cell phone expenses • Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about • Continuous learning and development with full access to Udemy Business • Clear paths for advancement, internal mobility, and ongoing career development • A collaborative, innovative, and remote-first environment where your work has real impact • ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories.