Performance Marketing Lead

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🔥 1 minute ago

🐊 Florida, New York – Remote

🐊 Florida – Remote 🗽 New York – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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RIFLE

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1958

👗 Fashion

🛒 Retail

🛍️ eCommerce

Fashion • Retail • eCommerce

RIFLE is an Italian denim and apparel brand and retailer specializing in jeans and casual fashion. The company operates physical stores and a web presence, promotes products via newsletters and press/gallery content, and serves consumer shoppers through retail and online channels. Based in Barberino di Mugello, Italy, RIFLE focuses on denim products and related fashion offerings.

📋 Description

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing • Manage channel budgets, pacing, and investment allocation • Monitor and optimize key performance metrics • Collaborate with agency partners to develop and execute acquisition strategies • Lead lifecycle marketing strategy through Klaviyo in partnership with agency • Optimize key customer journeys • Serve as the primary point of contact for our marketing agency partners • Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives • Own attribution reporting and performance analysis across marketing channels • Manage product feeds across advertising and marketplace channels

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field • 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing • Experience working with or managing external agencies and marketing partners • Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms • Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices • A balance of analytical thinking and creative judgment • Ability to translate data into strategic recommendations and business decisions • Experience managing both customer acquisition and retention programs • Strong organizational skills and comfort working in a fast-paced, collaborative environment • Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus • Experience in DTC, lifestyle, retail, or consumer brands preferred.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities