eCommerce / DTC Growth Strategist

🕒 June 2

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

🤝 B2B

eCommerce • Marketing • B2B

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

🎯 Requirements

• Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus). • Proven success driving results with $40k+/month ad budgets. • Marketing expertise in creative strategy, data analysis, and fundamentals. • Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics. • Top-notch communicator with a client-centered mindset. • A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

🏖️ Benefits

• Competitive Pay: $100-$130k (AUD) + access to company bonus scheme • Learn from the Best: Access elite training, industry courses, and events to sharpen your edge. • Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within. • Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond. • Full Team Support: From media to creative, our team has your back so you can focus on what you do best.