Google Ads / Paid Search Strategist, eCommerce

🔥 0 minutes ago

🌐 Australia, New Zealand, +1 more countries – Remote

🇦🇺 Australia – Remote 🇳🇿 New Zealand – Remote 🇮🇩 Indonesia – Remote

💵 A$100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Manage and optimise Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for eCommerce clients • Own day-to-day account health, including budgets, pacing, performance monitoring, and proactive optimisation • Build and launch campaigns, ad groups, and feed-based shopping structures • Conduct keyword research, search-term analysis, and ongoing keyword management • Develop and execute A/B tests across ad copy, bidding strategies, and audience segments • Collaborate with visual creators to brief and align on creative assets • Prepare insight-led performance reports and contribute to client-facing communications • Participate in client calls and internal strategy sessions • Stay current with Google Ads updates, betas, and best practices • Ensure compliance with Google Ads policies and ad approvals • Scale campaigns based on performance data and ROI goals • Troubleshoot tracking issues and manage tag implementation • Build and maintain product data feeds using DataFeedWatch and Google Merchant Center • Own a portfolio of clients and be accountable for their results

🎯 Requirements

• 2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposure • Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max • Comfortable managing accounts with meaningful ad spend • Strong analytical instincts • Clear, confident written and verbal communication in English • Self-sufficient and proactive in a remote environment • Collaborative by nature • Occasional availability for meetings during US business hours, as needed • Google Ads certifications, feed-platform experience, cross-platform paid media experience, Google Tag Manager, and conversion tracking are nice to have but not required • Must complete the specified application form link for the application to be considered

🏖️ Benefits

• Fully remote and flexible work environment • Work alongside a high-performing global team • Collaborate with exciting, fast-growing eCommerce brands • Culture that supports innovation, learning, and personal growth • Opportunity for bonuses and long-term engagement • Compensation up to AUD $100,000 p.a. (inc. super)