Google Ads/PPC Strategist, eCommerce/DTC

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

🤝 B2B

eCommerce • Marketing • B2B

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients • Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation • Building and launching new campaigns, ad groups, and feed-based shopping structures with precision • Conducting keyword research, search term analysis, and ongoing keyword management • Developing and executing A/B tests across ad copy, bidding strategies, and audience segments • Collaborating with our visual creators to brief and align on creative assets • Preparing clear, insight-led performance reports and contributing to client-facing communications • Participating in client calls and internal strategy sessions, representing your accounts with confidence • Staying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the team • Ensuring compliance with Google Ads policies and ad approvals • Scaling campaigns based on performance data and ROI goals • Troubleshooting tracking issues and managing tag implementation • Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center

🎯 Requirements

• 2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposure • Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — you understand how these campaign types interact and how to prioritise them • Comfortable managing accounts with meaningful ad spend — you treat a client's budget like it's your own • Strong analytical instincts — you can look at a dashboard and know what questions to ask, not just what numbers to report • Clear, confident written and verbal communication (in English) — you're comfortable corresponding with clients and holding your own on a call • Self-sufficient and proactive in a remote environment — you don't wait to be told what to look at • Collaborative by nature — you share wins, flag concerns early, and contribute to the team beyond your own portfolio • Experience with feed platforms (e.g. DataFeedWatch) • Cross-platform paid media experience (e.g. Meta, TikTok) • Familiarity with Google Tag Manager and conversion tracking setup • Exposure to cross-channel campaigns alongside Meta or other paid platforms • Google Ads certifications (Search, Shopping, or Performance Max) • Prior experience working with US or AU-based eCommerce brands