Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
Conversation Rate Optimization Consultant
🕒 March 18
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Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
📋 Description
• Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement • Develop and execute A/B and multivariate testing programs • Create testing roadmaps aligned to business goals and hypotheses • Partner with design, product, and engineering teams to implement experiments • Optimize landing pages, product pages, and key conversion flows • Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences • Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions • Report on test results and translate findings into actionable recommendations
🎯 Requirements
• Strong foundation in CRO, experimentation, and user behavior analysis • Experience designing and executing A/B or multivariate tests • Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar) • Ability to form hypotheses and prioritize tests based on potential impact • Understanding of UX/UI principles and their impact on conversion • Strong analytical skills and attention to detail • Ability to communicate results and insights clearly to stakeholders • Comfort working across different industries, products, and customer journeys
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