Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
Demand Generation Consultant
🕒 March 18
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Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
📋 Description
• Develop and execute B2B demand generation strategies to drive qualified pipeline • Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events • Partner with sales and marketing teams to align on pipeline goals and lead quality • Build and manage lead generation funnels, including landing pages, forms, and nurture flows • Analyze campaign performance and continuously optimize for conversion and ROI • Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies) • Support account-based marketing (ABM) initiatives where relevant • Identify new opportunities to improve acquisition, engagement, and pipeline velocity
🎯 Requirements
• Strong foundation in B2B demand generation and pipeline marketing • Experience building and optimizing multi-channel campaigns • Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) • Ability to analyze performance data and translate insights into action • Experience partnering closely with sales teams to drive revenue outcomes • Comfort working across different industries, audiences, and go-to-market motions • Strong project management and communication skills
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