Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
Marketing Analytics Consultant
🕒 March 18
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Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
📋 Description
• Design and implement marketing analytics frameworks to measure performance across channels • Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel) • Build and maintain dashboards and reporting to monitor KPIs and campaign performance • Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities • Develop and refine attribution models to better understand channel impact • Support Media Mix Modeling (MMM) and other advanced measurement approaches • Partner with marketing, product, and data teams to ensure data accuracy and alignment • Translate data into clear recommendations for stakeholders
🎯 Requirements
• Strong foundation in marketing analytics and performance measurement • Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment) • Experience building dashboards using tools such as Looker, Tableau, or similar • Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM) • Ability to synthesize large datasets into actionable insights • Strong communication skills with the ability to present findings clearly to stakeholders • Comfort working across multiple channels and marketing functions
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