Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
Product Marketing Consultant
Job not on LinkedIn
🕒 March 18
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Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
📋 Description
• Develop and refine product positioning, messaging, and value propositions • Lead or support go-to-market (GTM) strategy and execution for new product and feature launches • Partner with product, growth, and sales teams to align on strategy and priorities • Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies • Build and execute sales enablement materials to support revenue teams • Plan and support webinars, product launches, and other demand generation initiatives • Conduct market, customer, and competitive research to inform strategy • Identify opportunities to improve conversion, adoption, and overall product-market fit
🎯 Requirements
• Strong foundation in product marketing across B2B, B2C, or both • Experience owning or contributing to GTM strategy and execution • Ability to translate complex product concepts into clear, compelling messaging • Comfort working cross-functionally with product, sales, and marketing stakeholders • Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy • Analytical mindset with the ability to use insights to inform decisions • Adaptability and comfort working across different industries, products, and team structures • Strong communication and storytelling skills
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