Senior Global Integrated Campaigns Manager

🕒 April 21

🇺🇸 United States – Remote

💵 $108k - $135k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Rimini Street

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🏢 Enterprise

☁️ SaaS

🔐 Security

Enterprise • SaaS • Security

Rimini Street is a global leader in enterprise software support and services, providing end-to-end support solutions for mission-critical systems. The company specializes in reducing support costs, filling technology skills gaps, and providing strategic roadmap guidance to extend the life of ERP investments and enable business growth. With offerings that include managed and professional services, security solutions, interoperability, and compliance services, Rimini Street supports widely-used enterprise software such as Oracle, SAP, Salesforce, Microsoft, and more. By leveraging its extensive in-house engineering talent, Rimini Street offers clients unparalleled support, ensuring high satisfaction levels and cost savings.

📋 Description

• Own the strategy, execution and performance of global integrated multi-channel campaigns spanning digital, web, email, paid media, social, webinars, events, partners, and outbound motions • Translate go-to-market strategy, product priorities and buyer insights into cohesive, executable campaign strategies with clear objectives, target audiences, messaging, offers and success metrics • Orchestrate end-to-end campaign execution across the full buyer journey, ensuring alignment and consistency across messaging, offers, CTAs, sequencing and channel mix • Define and oversee campaign scope, prioritization, timelines and launch readiness, bringing focus and clarity in a highly matrixed environment • Own the development, quality and scalability of global campaign-in-a-box assets, including campaign flows, landing pages, emails, nurture programs, ads, social copy and SDR enablement materials • Lead global campaign enablement by packaging, communicating and activating campaign playbooks to support consistent regional execution while allowing for local relevance • Partner closely with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams to drive alignment, accountability and execution excellence • Establish and maintain integrated campaign calendars, operating rhythms and stakeholder communications to ensure transparency, momentum and predictable delivery • Serve as the senior point of accountability for campaign execution quality, proactively identifying risks, dependencies and tradeoffs and driving resolution • Enable and support regional teams with campaign readiness, execution guidance and localization support, ensuring global consistency and regional effectiveness • Own campaign performance measurement and analysis, surfacing insights and optimization recommendations to improve engagement, conversion, pipeline contribution and ROI • Drive continuous optimization across campaigns based on performance data, buyer behavior and market feedback, championing a test-and-learn mindset • Stay current on B2B marketing best practices, emerging platforms and buyer engagement trends, applying insights to evolve campaign strategy and execution • Mentor and guide campaign managers and contractors as needed, setting a high bar for execution, accountability and operational rigor.

🎯 Requirements

• 7+ years of experience in B2B integrated marketing, demand generation or campaign management • Proven ability to own and scale global, multi-channel campaigns with accountability for pipeline impact and business outcomes • Deep understanding of the B2B buyer journey, buying groups and persona-based marketing across complex sales cycles • Demonstrated success translating go-to-market strategy and product priorities into cohesive, executable campaign strategies • Strong strategic judgment with the ability to prioritize initiatives, make tradeoffs and drive clarity in a matrixed organization • Advanced program and campaign management skills, with a track record of delivering complex initiatives on time and at high quality • Experience leading cross-functional alignment across Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams • Data-driven mindset with experience defining success metrics, analyzing performance and optimizing campaigns based on insight and buyer behavior • Ability to synthesize performance data into clear, executive-ready insights and recommendations • Strong storytelling instincts with the ability to distill complex technology and value propositions into clear, compelling campaign narratives • Excellent communication and stakeholder management skills, with confidence influencing senior leaders and peers • Experience developing global campaign playbooks and enablement materials that scale across regions while allowing for local relevance • High level of operational rigor, attention to detail and commitment to execution excellence.

🏖️ Benefits

• Medical, Dental, and Vision insurance • Disability insurance • Paid Parental Leave • 401(k) program • Generous Paid time off (PTO)