Manager, Lifecycle Marketing

🕒 4 days ago

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Drive execution and optimization of lifecycle marketing programs that guide students from initial interest through enrollment and beyond. • Translate lifecycle strategy into high-performing campaigns and journeys across email, SMS, and related channels. • Serve as a key link between strategy and execution, partnering with Lifecycle Marketing leadership, Analytics, and cross-functional teams. • Analyze campaign and journey performance to identify insights and drive continuous improvement. • Collaborate with Paid Media, DX, Creative, and Analytics teams to support cohesive, omni-channel student experiences. • Ensure compliance with email and SMS regulations, deliverability standards, and channel best practices.

🎯 Requirements

• 4–6+ years of experience in lifecycle marketing, email marketing, or CRM marketing. • Hands-on experience building and deploying campaigns in platforms such as Salesforce Marketing Cloud, Marketo, or similar ESPs. • Experience managing multi-step lifecycle journeys across email and SMS. • Strong analytical skills with the ability to translate data into actionable insights. • Experience with segmentation, personalization, and A/B testing methodologies. • Proven ability to manage multiple campaigns and priorities in a fast-paced environment. • Experience mentoring or managing junior team members or shared resources. • Experience in higher education, edtech, or student lifecycle marketing is a plus.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development