Marketing Automation Manager

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🕒 December 11, 2025

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations • Identify both front-end and back-end opportunities to enhance the automation development and performance • Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students • Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns • Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement) • Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption • Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance • Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws • Coordinate with Business Technology team on Salesforce automation releases

🎯 Requirements

• BS in Marketing or Business Administration or Analytics • 5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies • 2+ years’ experience with Salesforce automation (Flows) administration and troubleshooting • Proven ability to develop, document and follow through on a comprehensive automation testing strategy • 2+ years’ Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting) • Proven automation audience segmentation and A/B and/or multivariate testing experience • Experience in defining customer need states and articulating into unique target customer segments • Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment • Automation experience querying, extracting, and analyzing large data sets • Excellent interpersonal skills and the ability to work effectively with people at all levels • Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) • Self-starter, self-motivated and a team player • Highly organized with great attention to detail

🏖️ Benefits

• Equal-opportunity employer • Supports a diverse and inclusive workforce