VP, Marketing Technology

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November 21

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Risepoint

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Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

📋 Description

• Lead, mentor and grow a cross-functional team of product managers, engineers, product owners, scrum masters, and analysts in the overall creation and management of marketing technology solutions used by our marketing teams to educate and attract prospective students. • Ensure automation, security, and resilience are built into the MarTech product features. • Manage functional budgets and vendor relationships, ensuring third-party solutions deliver measurable ROI. • Build stakeholder relationship and leverage stakeholder insights and business objectives to establish priorities and translate them into goals for the Martech teams. • Align process and engineering practices, and technical execution with business priorities and marketing outcomes to ensure the successful execution of prioritized initiatives. • Drive AI-first strategy in Martech by staying at the forefront of AI advancements in marketing technology, guiding the organization on what’s possible today, and building toward future opportunities. • Act as the chief solution architect for complex, cross-functional initiatives, advising on architectural design, guiding architectural decisions across DXP components, with the ability to dive deep into architectural tradeoffs while guiding the implementation team and ensuring the Martech stack evolves to meet enterprise needs. • Build architectures that are pragmatic, cost-effective, and timely, avoiding overly complex or “perfect” systems that delay business outcomes. • Define and lead an innovative marketing technology strategy and roadmap, with an emphasis on composable DXP components to complement traditional DXPs and create best-in-class capabilities while ensuring the platform is designed for flexibility, security, automation, and resilience. • Ensure the systems support easy creation and maintenance of multiple brands (100+).

🎯 Requirements

• Bachelor’s or Master’s degree • 15+ years Engineering / Architecture with 10+ years in multi-brand MarTech leadership • Deep knowledge of marketing technology stacks, CMS, and DXP platforms with proven hands on experience in MACH-style composable ecosystems with practical experience in CMS, personalization, experimentation, CDP and analytics. • Demonstrated experience in solution architecture with hands-on ability to evaluate and guide platform decisions • Experience applying AI in Martech (e.g., content creation, personalization, automation, intelligence); not just evaluating tools but leading successful deployments of AI-driven Martech capabilities. • Familiarity with Wordpress, Salesforce, Tealium, Fullstory, Devops, AI/ML marketing platforms (e.g., Jasper, Writer)

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program