VP - Product Marketing

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March 26

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Risepoint

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Education • B2B • SaaS

Risepoint is an education technology company that partners with universities to expand access to affordable, workforce-focused online programs that deliver a high return on investment for students. With over 125 university partners, Risepoint supports the launch and growth of online degree programs in critical areas such as nursing, teaching, business, and public service. The company provides a range of services including marketing, student support, and technology implementation, aiming to help regional universities reach new students and increase enrollments. Risepoint's mission is to create enduring growth through accessible education, particularly for working adults seeking advancement in fields like healthcare, business, education, and technology.

1001 - 5000 employees

Founded 2018

📚 Education

🤝 B2B

☁️ SaaS

📋 Description

• Risepoint assists regional universities in increasing access and impact. • Founded in 2007, Risepoint's mission is to provide affordable, workforce-relevant education. • The VP, Product Marketing is an executive role directing Product Marketing teams. • Lead and develop a team of talented product marketers. • Accountable for achieving student enrollment and portfolio growth goals. • Drives partner marketing strategies and execution. • Works cross-functionally to define organizational KPIs. • Responsible for marketing strategy, execution, and progress monitoring. • Develop metrics and systematic approaches for student, market, and competitive analyses. • Optimize positioning, messaging, and marketing programs using insights. • Standardize processes and templates for Product Marketing deliverables.

🎯 Requirements

• 20+ years of proven management success in brand management, product management or account management • 10+ years setting and owning business goals and developing marketing and business strategies to deliver against goals • 5+ years serving in a senior leadership role managing organizations of 15-20+ marketers • Bachelor’s degree required; MBA preferred • Higher education experience preferred. • A demonstrated record of partnering with teams across the organization and creating aligned plans to achieve business results for the broader organization. • Proven ability to create strongly differentiated product and solutions positioning and messaging. • Strong analytical skills and a data-driven approach to decision-making. • Demonstrated experience building credibility with and delivering results for sales teams and customers. • Highly effective and compassionate people leader who articulates a clear, shared vision and inspires others to achieve it. • Ability to play an active role on a leadership team; must be able to discuss, negotiate and align with other senior leaders. • Must be eligible to work in US.

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs