Account-Based Marketing Manager

November 25

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Rithum

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eCommerce • Marketing • AI

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

501 - 1000 employees

Founded 1997

🛍️ eCommerce

📋 Description

• Develop and execute a robust ABM strategy, aligning closely with sales and demand generation teams to drive engagement with target accounts. • Collaborate with sales, CS, and marketing teams to identify target accounts and create personalized marketing plans. • Define and track key performance indicators (KPIs) to measure the success of ABM campaigns. • Manage and allocate budgets effectively for ABM campaigns to ensure efficient use of resources. • Develop and execute strategies for account expansion, focusing on upsell and cross-sell opportunities within existing high-value accounts. • Create a feedback loop with sales and CS teams to continuously refine ABM strategies based on learnings and performance data. • Create and execute tailored campaigns across email, direct mail, digital advertising, events, content marketing, and sales to influence key stakeholders at priority accounts. • Develop and manage tiered ABM programs, including one-to-one, one-to-few, and one-to-many campaigns. • Integrate ABM strategies with field marketing or corporate events to drive deeper account engagement. • Leverage 6sense and collaborate with Sales Enablement to deliver insights to sales teams, including account-level intent signals, behavioral data, and predictive analytics. • Conduct research and gather insights on target accounts to inform campaign strategies. • Partner with content marketing to customize assets such as case studies, videos, and whitepapers for specific accounts and personas. • Creating meaningful touchpoints across the buyer journey to educate and engage target accounts supporting marketing funnel and opportunity progression. • Use tools like Marketo, 6sense, and Salesforce to orchestrate and measure ABM programs, ensuring operational efficiency. • Partner with demand generation, customer marketing, partner marketing, and product marketing to align messaging and campaigns for consistent execution. • Work with external agencies or vendors to support ABM program execution when required. • Monitor ABM campaign performance, analyze account engagement metrics, and use insights to optimize strategies, ensuring a high ROI. • Define and track key performance indicators (KPIs) to measure the success of ABM campaigns. • Use data-driven insights to refine and optimize ABM strategies and tactics. • Report on ABM-specific metrics such as account engagement scores, pipeline influence, and win rates to demonstrate impact. • Educate internal teams on ABM best practices, technologies, and the impact of campaigns on business objectives. • Develop and maintain ABM playbooks and frameworks to ensure scalability and consistency in execution.

🎯 Requirements

• 5+ years of experience in B2B marketing, with at least 2+ years in an ABM-focused role. • Proven success in developing and managing ABM campaigns that drive pipeline and revenue growth. • Hands-on experience with 6sense (and other ABM technology), Salesforce, and Marketo to support ABM efforts. • Strong understanding of sales alignment and enablement, with a proven ability to collaborate with cross-functional teams in a high-growth, fast-paced environment. • Data-driven approach with experience in tracking campaign performance and using insights to drive decision-making. • Strong project management skills with the ability to prioritize competing initiatives and deliver results on time. • Bachelor’s degree in marketing, business, or a related field; advanced degree preferred. • Experience in global B2B SaaS organizations or private equity-backed high-growth environments. • Familiarity with digital marketing channels, including paid social, SEM, and display advertising. • Demonstrated ability to manage and optimize a marketing technology stack to support scalable ABM programs. • Relevant ABM certifications (e.g., Demandbase, 6sense, ITSMA) are a plus.

🏖️ Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1 • A 6% 401(k) match • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance 2x salary • Access to the Calm app and the Employee Assistance Program • $65/month Remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year