Field Customer Advocacy Manager

9 hours ago

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Rithum

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eCommerce • Marketing • AI

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

501 - 1000 employees

Founded 1997

🛍️ eCommerce

📋 Description

• Develop and execute a global client advocacy strategy that aligns with Field & Events Marketing priorities and Rithum’s overall business objectives. • Partner closely with the AMER & EMEA Field Marketing & Events Managers to integrate client speakers, stories, and testimonials into regional event programs, including tradeshows, executive dinners, roadshows, and webinars. • Ensure global consistency, share best practices, and balance region-specific needs with a cohesive client marketing approach. • Conduct structured client intake interviews to understand their story and identify suitable advocacy activities (speaking, case studies, quotes, reviews, references, awards). • Maintain an up-to-date advocate “bench” in Salesforce (or similar CRM), including advocacy status, preferred activities, story themes, consent status, and regional/industry tags. • Drive event-driven story capture, including fireside chats, roundtables, executive dinners, webinars, and on-site video testimonials at key events (e.g., Shoptalk, Rithum Live), in partnership with the Field Marketing & Events team. • Coordinate the production of advocacy assets in partnership with content team, including written case studies, video clips, sales slides, short write-ups, and approved client quotes, ensuring a repeatable asset bundle is created for priority stories. • Collaborate with broader marketing organizations to amplify client stories across LinkedIn, newsletters, the website, event booths, sales enablement materials, and integrated campaigns. • Continuously refine advocacy processes, templates, and playbooks to improve efficiency, stakeholder experience, and the consistency of client storytelling across regions. • Support the creation and management of customer awards and recognition programs (e.g., customer awards to be presented at our customer event) to highlight innovative and high-impact customer use cases. • Define, launch, and manage regional Customer Advisory Boards (CABs) for AMER and EMEA, including charter and membership design, meeting cadence, agenda and content planning, and systematic follow-up on insights to inform roadmap, messaging, and the customer advocacy pipeline.

🎯 Requirements

• 5+ years of experience in B2B marketing within a technology, software, or ecommerce organization, with a focus in the following areas: client marketing, advocacy/reference programs, field marketing, events, and product/content marketing. • Demonstrated experience identifying and developing client stories, including (but not limited to) speakers, case studies, testimonials, and/or third-party reviews. • Proven track record collaborating with Sales and Client Success to drive measurable business outcomes (pipeline creation, acceleration, or expansion) through client-led programs. • Experience supporting or integrating client advocates into industry events and field programs, such as trade shows, executive dinners, or webinars. • Strong understanding of core marketing and pipeline metrics and how to apply them to measure the impact of client advocacy and field marketing programs. • Hands-on experience with CRM and marketing tools, such as UserEvidence, Salesforce, Marketo, 6sense, event platforms, or similar systems, to manage programs and report on performance. • Excellent project management, communication, and organizational skills, with the ability to manage multiple stories, stakeholders, and deadlines concurrently. • Demonstrated ability to build relationships with senior stakeholders, both internally (Sales, CS, Marketing leadership) and externally (client champions, partners). • Proven experience designing, launching and/or operating a Client Advisory Board (CAB) or similar stakeholder groups, including strategy, agenda management and post meeting follow through.

🏖️ Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1 • A 6% 401(k) match • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance 2x salary • Access to the Calm app and the Employee Assistance Program • $65/month Remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year