Integrated Campaigns Marketing Manager – PLG

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Rithum

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eCommerce • Marketing • AI

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

501 - 1000 employees

Founded 1997

🛍️ eCommerce

📋 Description

• Design integrated campaigns that fuel each stage of the PLG funnel, from top-of-funnel awareness through in-product activation and expansion. • Partner with growth and product marketing to connect acquisition efforts with in-app engagement and usage signals. • Build frameworks that unify paid, owned, and in-product channels, ensuring a seamless and data-driven user journey. • Define success metrics that go beyond MQLs, including activation rates, PQL (product-qualified lead) conversion, feature adoption, retention, and expansion velocity. • Collaborate with data and RevOps to identify behavioral triggers and cohorts that inform campaign personalization and timing. • Lead end-to-end campaign execution across digital, content, in-app, email, social, and events. • Collaborate with design and content to create assets that resonate with both new users and power users. • Partner with RevOps and Marketing Ops to ensure data accuracy, segmentation, and performance tracking. • Align with Sales and Customer Success on campaigns that nurture users from self-serve to enterprise. • Monitor and analyze campaign performance across channels, identifying opportunities to optimize engagement, conversion, retention, and revenue impact. • Use experimentation (A/B and multivariate testing) to optimize key conversion points throughout the self-serve and enterprise paths. • Regularly report on campaign impact and ROI to marketing and leadership stakeholders.

🎯 Requirements

• 5+ years of B2B marketing experience with at least 3 years in PLG, growth, or integrated campaign roles within SaaS environments. • Proven success designing cross-channel campaigns informed by product usage and customer data. • Deep understanding of PLG principles: freemium models, PQLs, product activation, and usage-based expansion. • Hands-on experience with Asana, Marketo, Salesforce, 6sense, Reachdesk, PathFactory and other MarTech platforms to execute campaigns, in addition to managing and measuring campaign performance. • Strong analytical skills with the ability to translate data into actionable insights that drive campaign optimization. • Excellent communication and collaboration skills to partner effectively across cross-functional teams. • Project management expertise with the ability to manage multiple campaigns, timelines, and competing priorities. • Creativity and innovative thinking to design compelling, high-impact campaigns that resonate with diverse audiences.

🏖️ Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1 • A 6% 401(k) match • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance 2x salary • Access to the Calm app and the Employee Assistance Program • $65/month Remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year