Senior Manager, Market Research

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RKD Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1970

🤝 Non-profit

💰 Private Equity Round on 2019-01

Non-profit • Marketing • Data Management

RKD Group is a growth accelerator that specializes in integrated marketing services tailored for nonprofits. They provide various solutions including strategic planning, audience development, and creative services to enhance donor engagement and fundraising efforts. By utilizing advanced analytics and data management, RKD Group helps organizations create personalized experiences and optimize their marketing strategies to maximize donor relationships and drive philanthropic growth.

📋 Description

• Design and manage end-to-end analytics and survey research projects in support of client strategy, messaging, segmentation, and experience design • Develop clear, respondent-friendly questionnaires that support both exploratory and experimental designs • Program surveys, including advanced logic • Manage survey fielding and panel partners, ensuring precise representation of the target audience • Collaborate with internal teams and clients to align objectives with methodologies • Analyze quantitative results using descriptive and inferential statistics (e.g., t-tests, ANOVA, regression, chi-square) • Conduct and interpret within-subjects and between-subjects analyses for the concise and clear communication of segment summaries • Follow established protocols for fielding and analysis to ensure precision, consistency, and repeatability • Use SPSS or other tools for data preparation, recoding, and analysis, including statistical testing • Present findings to clients and teams through visual, narrative reports tailored to nonprofit stakeholders—highlighting implications for fundraising, marketing, and donor experience

🎯 Requirements

• Bachelor’s degree required; Master’s in social science, marketing research, or applied statistics preferred • 5+ years of experience in survey research, ideally in an agency or nonprofit context • Proficiency in survey platforms such as Qualtrics, SurveyMonkey, or Alchemer • Advanced user of SPSS for data analysis and reporting • Working knowledge of within- vs. between-subjects designs, including repeated measures and experimental frameworks • Strong attention to detail, project management, and the ability to juggle multiple timelines • Experience presenting findings to non-technical audiences and collaborating across disciplines

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Competitive compensation