Digital Marketing Lead

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Robusta Studio

WebsiteLinkedInAll Job Openings

51 - 200 employees

robusta is a tech agency working with a diverse client base across different sectors & industries on implementing digital transformation programs. Engagements are typically focused on digitization of existing operations & processes and/or activation of digital customer engagement channels. With a team of 100+ tech and market consultants, robusta maintains an impactful footprint across EMEA and engages with its clients through its two key operations hubs in Egypt and Germany.

📋 Description

• Drive app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting. • Execute campaigns across the mobile application, manage offer builds, push notifications, in-app content, and delivery channel activations. • Develop automated CRM programs across onboarding, engagement, retention, and reactivation, manage CRM agency relationships. • Own loyalty program operations including earn/burn mechanics, reward catalog, point thresholds, and expiry policies, plan and execute booster campaigns. • Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports; build dashboards for stakeholders and senior leadership using Python, Looker Studio. • Prepare monthly leadership reports, conduct incremental sales analysis for offers and campaigns, including methodology design and control group selection. • Act as the primary contact for vendors and coordinate alignment with Marketing, Operations, Finance, Legal, and Technology teams.

🎯 Requirements

• Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement. • Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations. • Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation. • Experience working with CRM agencies and managing campaign execution and performance reviews. • Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns. • Experience planning and executing customer engagement and loyalty initiatives. • Strong SQL skills with experience working on large datasets (BigQuery preferred). • Experience analyzing transactional, CRM, and customer behavior data. • Experience with Google Analytics 4 (GA4). • Experience building dashboards and reports using tools such as Looker Studio and Python. • Ability to perform campaign performance analysis and measure incremental sales impact. • Experience working with control groups, baseline analysis, and campaign measurement methodologies. • Experience managing external vendors and agency partners. • Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.