Director of Performance Marketing

October 27

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $137.7k - $220k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Rocket Lawyer

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SaaS • Enterprise • B2C

Rocket Lawyer is a legal tech company that offers online legal help for businesses and individuals at an affordable price. They provide personalized legal documents, document review services, e-signatures, legal advice, and assistance with business registration and filings. While Rocket Lawyer is not a law firm, it has been authorized to provide legal services in certain jurisdictions through Rocket Legal Professional Services, Inc. , a non-lawyer-owned entity. With a focus on accessibility and affordability, Rocket Lawyer has assisted over 20 million clients worldwide by streamlining legal processes and providing professional services through its online platform.

201 - 500 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

👥 B2C

📋 Description

• Reporting into the VP of Product Marketing, this role will lead a growing team to acquire customers through various marketing channels (SEM, Social, Display, Video, Affiliate, App Marketing and more). • Manage Paid Search and Emerging Channels to an efficient CPA. Identify and scale new opportunities for growth across channels • Own a significant 8-digit paid marketing budget. Own KPIs by measuring effectiveness and impact on key business outcomes • Develop strategic roadmaps and partnering with cross-functional teams for building automation, scalable tools and optimizations around marketplace dynamics and customer LTV • Communicate vision and results to the executive team and influence key decisions • Manage relationships with cross-functional teams (BI, Finance, Ad Ops, Product, Tech) and external partners (Google, Bing, Facebook, measurement partners, agencies, etc.) • Lead, coach, and grow a high-performing team that is engaged and motivated to achieve Rocket Lawyer’s mission • Establish standards for testing, tracking, reporting and measurement

🎯 Requirements

• 8-10 years experience leading paid digital advertising. At least 4 years managing SEM with a deep understanding of search bidding strategies including tCPA and tROAS. At least 3 years experience managing app marketing. • 4-6 years of people management experience. Excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports) • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization • Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis • Executive presence and excellent oral and verbal communication. • Advanced proficiency with Excel. Excellent in-depth knowledge in Google Ads, Microsoft Ads, Facebook Business Manager, Google Analytics, Mobile MMP attribution measurement partner, etc. • Passion for hands-on contribution and in-the-weeds work as well as team management and delegation • Keeping up with emerging technology trends and platforms within digital marketing, both web and app. • Partnering with cross functional teams to build out our Marketing Tech stack • Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.

🏖️ Benefits

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees) • Unlimited PTO • Competitive salary packages • Life insurance • Disability benefits • Supplemental Optional Life Insurance Benefits • FSA Options Optional • HSA with Company Match • 401k program with Company Match • Wellhub & ClassPass fitness platforms • Comprehensive Pet Insurance options • Financial Wellbeing & Student Loan Program access • Access to additional Mental Health & Wellbeing resources • Pre-tax Commuter/Transit Benefits • Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates