Director, Marketing Insights – Technology

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $140k - $196k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Rocket Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1990

🏢 Enterprise

☁️ SaaS

🔐 Security

Enterprise • SaaS • Security

Rocket Software is a company that specializes in IT modernization and hybrid cloud solutions. They provide a variety of products and services aimed at optimizing mainframe and cloud integration, enhancing security and compliance, and improving IT skills and efficiency through automation and innovation. Rocket Software offers solutions for content services, hybrid cloud, IBM i, security, and efficiency, along with modernization of enterprise applications, data, and infrastructure. Their focus is on helping organizations seamlessly bridge critical business applications and data with AI-powered solutions for increased productivity and decision-making, while maintaining robust security and resilience.

📋 Description

• Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media • Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization • Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention • Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions • Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms • Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities • Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS • Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions • Champion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovation • Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting • Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort

🎯 Requirements

• 10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment • Demonstrated success building and scaling analytics and operations functions from the ground up • Prior experience working directly with C-suite stakeholders (CMO, CFO, CRO) and translating data into executive-level narratives • Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe

🏖️ Benefits

• Unlimited Vacation Time as well as paid holidays and sick time • Health and Wellness coverage options for Rocketeers and dependents • Life and disability coverage • Fidelity 401(k) and Roth Retirement Savings with matching contributions • Monthly student debt benefit program • Tuition Reimbursement and Certificate Reimbursement Program opportunities • Leadership and skills training opportunities