Strategic Marketing Manager – OEM

🔥 16 hours ago

🌲 North Carolina, Ohio, +1 more states – Remote

🌲 North Carolina – Remote 🏈 Ohio – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Rockwell Automation

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1903

🔒 Cybersecurity

💰 Grant on 2023-07

Industrial Automation • Software • Cybersecurity

Rockwell Automation is a global leader in industrial automation and digital transformation. The company provides a range of services and products, including industrial control products, software for design and analytics, and solutions for asset management and process management. Rockwell Automation helps industries such as aerospace, automotive, and life sciences become more efficient and sustainable through cutting-edge technology and innovations. They deliver integrated services that encompass everything from hardware and software to cybersecurity and network infrastructure solutions, driving digital transformation and smart manufacturing processes.

📋 Description

• Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs. • Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns. • Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies. • Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes. • Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments. • Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy. • Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact. • Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation. • Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution. • Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign. • Support development of the Rockwell Automation Industry Strategic Plan (BSR).

🎯 Requirements

• Bachelor's degree in relevant field • Legal authorization to work in the US is required • Bachelor's degree preferably in engineering, MBA preferred • Typically requires 5+ years of marketing experience in OEM marketing or product marketing • Substantial experience in the OEM space for the automation market, including selling to OEMs. • Experience developing and executing successful marketing strategies in the OEM segment. • 5+ years of experience with the OEM industry, including key players and market trends. • In-depth knowledge of the Discrete, Hybrid, and Process sectors.

🏖️ Benefits

• Health Insurance including Medical, Dental and Vision • 401k • Paid Time off • Parental and Caregiver Leave • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.