Marketing Lead

November 25

Apply Now
Logo of Roo Code

Roo Code

Artificial Intelligence • Productivity • Enterprise

Roo Code is an open-source, AI-powered coding assistant that integrates as a VS Code extension to help developers plan, generate, refactor, debug, and ship code more quickly. It provides specialized agentic modes (planning, architecture, debugging, etc. ), supports any AI model (model‑agnostic / BYO API or local LLMs), and emphasizes privacy and security with a client-only architecture and enterprise features (SOC 2 Type II, self-hosting). Roo Code targets both individual developers and teams by offering customizable agents, granular approval controls, and tools to run tests and commands while keeping code local unless the user opts in.

📋 Description

• Develop and refine a compelling value proposition that resonates with open-source developers and self-serve Personal/Teams users. • Own the marketing roadmap, including core messaging, branding, and go-to-market strategies for new features or releases. • Drive our community engagement strategy by developing scalable programs for events, webinars, and maintaining an active presence across developer platforms (GitHub, Discord, Reddit, etc.). • Grow and nurture the open-source user base by promoting transparency, celebrating contributions, and supporting new contributors to get started easily. • Create tutorials, documentation, and other resources to onboard new users and showcase success stories. • Create targeted messaging and materials for website, in-product prompts, and docs to accelerate sign-up, onboarding, and upgrade to Teams.

🎯 Requirements

• 3–5+ years in Product Marketing, Developer Advocacy, or Developer Relations, ideally within open-source or developer tool companies. • Proven track record launching and marketing technical products to developer communities and/or driving self-serve growth for Personal/Teams products. • Familiarity with AI technologies, coding workflows, and developer ecosystems. • Experience in community building, whether through hosting events, driving engagement on social platforms, or running open-source contributor initiatives.

🏖️ Benefits

• Equal Opportunity Employer • Inclusion • Work with a diverse and passionate team

Apply Now

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