Lifecycle Marketing Manager, Placements

Job not on LinkedIn

October 3

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $95k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Roo

WebsiteLinkedInAll Job Openings

Healthcare Insurance • B2B • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

11 - 50 employees

Founded 2019

⚕️ Healthcare Insurance

🤝 B2B

🤝 Non-profit

📋 Description

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians. • Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire. • Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel. • Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience. • Own the communication experience across the entire full and part-time placement funnel: Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions. Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics. • Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals). • Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers. • Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences. • Test and iterate messaging frameworks that resonate emotionally and practically: “Ready to find your perfect hospital?” “Still thinking about Jessi from last Thursday’s shift?” • Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes. • Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation. • Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities. • Run experiments and A/B tests to improve messaging, conversion rates, and program uptake. • Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs. • Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction. • Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations.

🎯 Requirements

• 4+ years of experience in end-to-end lifecycle strategy and ownership, CRM, or engagement marketing — ideally within B2B2C, marketplace, or staffing/recruiting environments. • Proven experience in a startup or tech environment, with comfort operating in fast-paced, ambiguous contexts where priorities can shift quickly. • A strong track record of designing new and scaling cross-segment lifecycle programs — ideally spanning both supply (providers: vets/techs) and demand (hospitals/practice managers). • Hands-on expertise with lifecycle tools like Braze, HubSpot, or similar, and a solid grasp of behavioral segmentation, trigger-based campaigns, and experimentation frameworks. • A data-driven mindset, with fluency in using campaign dashboards, A/B testing, and attribution/ROI analysis to guide decisions and optimize performance. • Strong empathy for both B2B and B2C users, with an ability to design journeys that feel relevant, personalized, and human.

🏖️ Benefits

• Accelerated growth & learning potential. • Stipends for home office setup, continuing education, and monthly wellness. • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans. • 401K • Unlimited Paid Time Off. • Paid Maternity/Paternity and reproductive care leave. • Gifts on your birthday & anniversary. • Opportunity for domestic travel, including for regional team building events.