We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, the UK, and Europe.We empower our community of loving pet sitters and dog walkers to run their pet care businesses on Rover with the tools and security of our global company to back them. This includes access to a support team that’s available 24/7, the Rover Guarantee and sitter background checks to put their clients’ minds at ease, and photo updates so pet parents can keep up with their pets’ every adventure.

Rover.com

Business Operations & Strategy

Who we're looking for: The Marketing Analytics team supports the company’s marketing efforts, while also working with teams throughout the organization. The analytics team is responsible for a number of business-critical reports and data models that our global marketing teams rely on for daily reporting, budgeting, and analysis. We measure marketing attribution to understand how people become Rover customers, provide campaign reporting to monitor trends in cost efficiency and optimization, deliver CRM data to action against a variety of customer behaviors, and narrate the business to identify and prioritize new opportunities. We are specifically looking for a Senior Business Analyst to single-handedly support our Customer Retention Marketing and Blog programs, which have touch points with 5-6 million unique users monthly. This analyst will act as a trusted thought partner to marketing stakeholders with a focus on overhauling data infrastructure, driving measurable outcomes, optimizing our brand content strategy, and scaling cross-sell programs across our many customer engagement channels. They will also bring substantial analytical experience to help up-level their domains as well as other domains within marketing analytics. Your Responsibilities: • Build the CRM data infrastructure from the ground up – defining our measurement strategy (A/B tests, rotating holdouts, etc.), building conversion-based datasets for near-real-time customer interactions, and facilitating an expansion into push notifications and paid reactivation campaigns
• Partner with our global brand team to optimize our brand content across multiple channels, including email, blog, and organic channels.
• Lead the cross-sell analytical functions for our email and blog programs, expanding the reach of our brand voice to new target audiences.
• Level up the entire analytics organization by improving statistical rigor, experimentation throughput, modeling expertise, and mentoring less senior analysts on the team

Senior Business Analyst - Marketing Analytics

Account Executive

• Cultivate and manage relationships with potential customers by managing the full B2B sales cycle through target identification, sales outreach, and contract negotiation
• Support existing partner relationships through day to day client needs including timely email responses, proactive relationship building, creative engagement programing, and escalation of client issues and bugs
• Overseeing and managing the customer onboarding and launch process
• Partner cross functionally with the Product team as well as the Operations teams, Finance/Accounting, International, and Legal organizations.
• Developing and improving the use of performance measures (KPIs) in the organization to define the success of new initiatives
• Leverage data in the form of reporting, measurement, and invoicing to inform business decisions and analyze data to learn more about consumer behavior.
• Work on significant and unique issues where no current best practices exist in the market.

Sales Account Manager

Backend Engineer

• Lead, coach, and develop a team of Content Writer/Editors
• Manage content within the knowledge base
• Identify and solve for gaps and emerging needs in knowledge management program
• Drive successful go to market program, project, and process management for content and knowledge management across Operations
• Elevate teams’ knowledge and expertise in the use of project management methodologies and tools
• Assess the success and impact of the knowledge base and content programs, then make changes for continuous improvement
• Builds a roadmap, prioritizes and coordinates various cross-functional teams
• Troubleshoots major roadblocks and delays autonomously

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