Senior Data Analyst, Marketing Analytics

Job not on LinkedIn

🔥 12 hours ago

🏄 California, Colorado, +11 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌪️ Kansas – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $110k - $125k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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RSA Conference

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1991

🔒 Cybersecurity

📚 Education

🤝 B2B

Cybersecurity • Education • B2B

RSA Conference is an annual event dedicated to cybersecurity, gathering thousands of professionals from around the globe to discuss and collaborate on key industry challenges and innovations. The conference offers a platform for knowledge sharing through presentations, webcasts, podcasts, and seminars, featuring experts who provide insights into the latest cyber threats and security measures. With a commitment to enhancing community engagement in cybersecurity, RSA Conference fosters an environment for learning and collaboration among security leaders.

📋 Description

• Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines • Develop and maintain reporting frameworks for marketing campaign performance across channels • Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes • Measure campaign ROI and support data-driven budget allocation decisions • Establish standardized marketing KPI definitions and reporting methodologies • Develop and maintain marketing attribution frameworks across Conference and Membership initiatives • Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization • Support conference registration reporting and performance measurement • Analyze subscriber acquisition, activation, retention, and lifetime value metrics • Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes

🎯 Requirements

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field • 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles • Advanced SQL skills with the ability to independently analyze large and complex datasets • Experience building dashboards and visualizations using Tableau or similar BI tools • Experience working with cloud data platforms such as Snowflake • Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting • Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling • Experience communicating analytical findings to business stakeholders and senior leaders • Strong problem-solving skills with the ability to translate business questions into analytical solutions • Excellent written and verbal communication skills • Ability to manage multiple priorities and stakeholders in a fast-paced environment.

🏖️ Benefits

• Employer‑subsidised medical, dental, and vision insurance • 401K retirement employer match • Home office equipment stipend and monthly technology stipend • Thirteen paid holidays per calendar year • Flexible personal time off • Annual employee bonus dependent on company and personal performance • Annual company‑wide offsite