Media Buyer Specialist – Software Industry

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Rubikal

51 - 200 employees

Rubikal is a premier custom software development company with an elite engineering workforce, providing exceptional expertise in planning and developing real-time, scalable, fault-tolerant solutions. Based in Egypt we are specialized in building highly skilled teams for startups, SMEs, and corporates in need of robust software solutions. With a dynamic agile environment, our team provides project-ready tech experts that work in full compliance with business needs and objectives. We have a successful long track record in helping businesses around the globe with products designing, prototyping, and developmentRubikal was selected by Linkedin in 2021 as one of the Top Startups list in Egypt, and becomes a Clutch Leader ranking 2nd on the list of the most prominent Egyptian B2B firms for 2021!Rubikal pursues to be the best software development employer that offers not only competitive compensation and challenging projects but also other game-changing benefits. Among these are the free health care programs, free commuting, free meals, awesome gaming room, and flexible schedules. We care deeply about the satisfaction of our employees, we focus on growth and learning opportunities, believe in a diverse cultural environment and equal opportunities.

📋 Description

• Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI. • Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing. • Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions. • Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth. • Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market. • Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance.

🎯 Requirements

• 2–3 years of hands-on experience in B2B marketing within a software company, SaaS business, or technology agency. • Strong understanding of the GCC market, including its digital landscape, customer behavior, cultural nuances, and regional market dynamics. • Proven expertise in managing paid media campaigns, with advanced proficiency in **LinkedIn Ads** (required). Experience with Google Ads and Meta Ads is a strong advantage. • Demonstrated ability to analyze complex campaign data and translate insights into clear, actionable recommendations and performance reports for stakeholders. • Proven track record of planning, executing, and optimizing end-to-end marketing campaigns that drive measurable business results. • Strong analytical, communication, and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.

🏖️ Benefits

• Work with a passionate and collaborative team. • Be part of a fast-growing software company serving international clients. • Opportunities for professional growth and career development. • Competitive compensation and a supportive work environment.

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