Senior Data Analyst – Marketing, Demand Generation

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October 10

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Runwise

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Real Estate • Energy • Enterprise

Runwise is a company that offers a comprehensive platform designed to make buildings smarter, more efficient, and easier to manage, all through 100% wireless solutions. Their technology enables property managers to control and optimize building infrastructure, including heating, cooling, flood detection, and gas and toilet leak detection. Runwise boasts significant energy savings for its clients, helping to reduce utility bills and carbon footprints across over 7,500 powered buildings. The platform allows for real-time monitoring and management, providing substantial cost savings and energy efficiency improvements, backed by numerous customer testimonials.

11 - 50 employees

🏠 Real Estate

⚡ Energy

🏢 Enterprise

📋 Description

• Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI) • Perform analysis on marketing campaigns (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities • Model, forecast, and report on demand gen pipeline, attribution, and budget allocation • Monitor funnel metrics and lead quality, iterate to improve conversion rates • Segment audiences and perform cohort analyses to inform personalization, experimentation, and retention strategies • Design and support A/B tests, attribution models, multi-touch models, incrementality, and holdout experiments • Collaborate cross-functionally to embed data-driven decision making across marketing, growth, and sales • Define and standardize key definitions, metrics, and data governance to ensure alignment and consistency

🎯 Requirements

• 3+ years of marketing / demand generation / growth analytics experience • Strong SQL skills for querying, joining, aggregating, etc. • Advanced proficiency in Excel / Google Sheets • Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.) • Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.) • Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders • Comfort working in ambiguity, with evolving models and data constraints • Excellent communication skills, ability to present to leadership

🏖️ Benefits

• Medical, dental, and vision insurance • HSA & FSA options • Paid Parental Leave • Access to Talkspace & Health Advocate • Flexible PTO • Commuter Benefits • 401K • Company-paid life insurance • Voluntary supplemental life insurance • Free in-office lunch on Wednesdays • Hybrid work environment • Summer Fridays • Monthly L&D Series • Employee Resource Groups (e.g. DEIB Committee, Run Club)