Product Content Strategist

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September 26

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Sabenza IT

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Recruitment • Cybersecurity • SaaS

Sabenza IT is a niche recruitment company specializing in the Information Technology space. With over 13 years of experience, the company focuses on supplying both permanent staff and payrolled contractors for IT positions, including critical skills in areas such as Cyber Security, SAP, eCommerce, and Data Analytics. Sabenza IT prides itself on fostering strong partnerships with clients and providing tailored services to connect highly skilled IT professionals with the right job opportunities, ensuring both client and candidate success.

11 - 50 employees

🎯 Recruiter

🔒 Cybersecurity

☁️ SaaS

📋 Description

• Set content strategy for PLP/PDP and category experiences across multiple brands and markets; define voice, tone, and evidence-based messaging frameworks that increase CTR, add-to-cart, and revenue per visit. • Plan and orchestrate information architecture (taxonomy, facets, filters, naming, microcopy) to improve findability and reduce friction across web and app journeys. • Write and edit at scale: compelling headlines, benefit-led bullets, specs, comparison modules, and guided selling microcopy for product discovery. • Operationalise content: build reusable templates, content models, and governance (style guides, editorial checklists, QA) to drive consistency across markets. • Partner with optimization & analytics: run A/B and multivariate tests (e.g., CTA language, above-the-fold modules) and use insights to iterate content for measurable lifts. • Work in enterprise CMS & marketing stacks, ideally Adobe Experience Manager (AEM) for content modeling/authoring, Adobe Target for personalization/experiments, and Adobe Campaign for cross-channel messaging coordination. • Collaborate daily with UX/Product, Design, Merchandising, SEO, and Engineering to ship content on time to release trains/sprints.

🎯 Requirements

• 5+ years in content strategy and product content writing for enterprise-scale web, mobile, and/or commerce portals. • Demonstrable IA/structured content skills: taxonomy, schema, and component-based content models for PLP/PDP. • Persuasive, conversion-oriented writing for product listings and detail pages—portfolio with before/after or A/B outcomes. • Strong grasp of SEO for commerce (query intent, entity coverage, internal linking) and analytics-informed iteration. • Experience collaborating in Agile product teams, managing backlogs, and meeting sprint commitments. • Excellent stakeholder management and ability to present content rationale using data and customer insights.