SEO Specialist

Job not on LinkedIn

🔥 20 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Safe Life

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎖️ Defense

🛍️ eCommerce

🛒 Retail

Defense • eCommerce • Retail

Safe Life is a U. S. -based company (Safe Life Defense) that designs, supplies and sells certified ballistic body armor and tactical protective equipment. Their online store and Nevada showroom offer a range of products — concealable vests, hybrid armor systems, rifle plates and panels (FRAS®, HG2, HYPERLINE™), backpack armor, carriers, tactical belts, and accessories — marketed to civilians, law enforcement, EMS and military customers. The company emphasizes certification, incident replacement guarantees, bundles, and direct-to-consumer e-commerce with showroom and dealer support.

📋 Description

• Run technical SEO audits and implement high-impact fixes. • Lead backlink outreach and build authoritative links. • Optimize content for organic search, local SEO, and visibility in LLM-driven search results. • Track, analyze, and report on key metrics like impressions, keyword rankings, CTR, conversions, and page speed. • Use tools such as SEMrush (or equivalent), GA4, GSC, Shopify, and HubSpot. • Collaborate with content teams on keyword research and on-page strategy. • Work with web admin to enhance site performance, structure, and crawlability. • Stay ahead of trends in search engine behavior, AI-driven search, and SEO best practices.

🎯 Requirements

• Minimum of 3 years of hands-on SEO experience (technical + content) • Strong working knowledge of Google Search Console, GA4, and SEMrush (or equivalent) • Proficiency with HTML, CSS, Schema markup, and Shopify SEO best practices • Solid understanding of e-commerce SEO • A sharp mix of strategic thinking and executional follow-through • Understanding of LLMs and GEO search

🏖️ Benefits

• Professional development • Flexible work arrangements