Field Marketing Manager, Strategic Segment

Job not on LinkedIn

September 30

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🎰 Nevada – Remote

Although this job is listed in Nevada, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🎰 Nevada – Remote 🌲 Oregon – Remote

💵 $121.8k - $226.2k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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SailPoint

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Cybersecurity • Enterprise • SaaS

SailPoint is a leader in identity security solutions, providing an intelligent and autonomous platform designed to meet the evolving security needs of modern enterprises. Their products, including IdentityIQ and Identity Security Cloud, offer a unified and comprehensive approach to managing and securing enterprise identities. SailPoint helps organizations mitigate cyber risks, improve IT efficiency, and maintain compliance through advanced capabilities such as cloud infrastructure entitlement management, non-employee risk management, and data access security. By integrating AI and machine learning, SailPoint enables organizations to streamline identity processes, enhance security measures, and accelerate onboarding. They serve multiple industries, including education, financial services, government, and healthcare, by offering tailored identity governance and administration solutions.

1001 - 5000 employees

Founded 2005

🔒 Cybersecurity

🏢 Enterprise

☁️ SaaS

📋 Description

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities to build and generate pipeline • Act as a strategic partner and trusted marketing/business advisor to regional sales leadership • Track, analyze, and report on marketing activities and pipeline performance, providing insights and recommendations • Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops • Drive customized account-based marketing campaigns for key strategic accounts using data, insights, and buyer personas • Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation • Recommend and influence development of content to support integrated campaigns across all funnel stages • Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns • Serve as primary field marketing lead for US West territory, aligning with sales and partners to impact pipeline, awareness, engagement, and account growth

🎯 Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field • MBA a plus • 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles • Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts • Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions • Understanding of Strategic accounts buying dynamics and behaviors in US West • Excellent written and verbal presentation and communication skills • Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals • Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly • Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau • Ability to travel regionally (15%-25%) as needed

🏖️ Benefits

• Health and wellness coverage: Medical, dental, and vision insurance • Disability coverage: Short-term and long-term disability • Life protection: Life insurance and Accidental Death & Dismemberment (AD&D) • Additional life coverage options: Supplemental life insurance for employees, spouses, and children • Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account • Financial security: 401(k) Savings and Investment Plan with company matching • Time off benefits: Flexible vacation policy • Holidays: 8 paid holidays annually • Sick leave • Parental support: Paid parental leave • Employee Assistance Program (EAP) and Care Counselors • Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options • Health Savings Account (HSA) with employer contribution • Eligible for SailPoint Corporate Bonus Plan or role-specific commission • Potential eligibility for equity participation