Senior Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Salsify

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

🛍️ eCommerce

🏢 Enterprise

💰 $200M Series F on 2022-04

SaaS • eCommerce • Enterprise

Salsify is a company that provides a unified Product Experience Management (PXM) platform to help brands and retailers streamlined the process of managing and distributing product content. Their solutions focus on centralizing, connecting, and automating product content to drive growth, enhance efficiency, and improve the digital shopping experience. Salsify also offers Supplier Experience Management (SXM) platform to automate onboarding and validation of product content from suppliers, ensuring a seamless flow of data across the digital shelf. The company is committed to helping brands and retailers enhance their presence on the digital shelf through advanced product content syndication, enabling them to engage more effectively with consumers and achieve omnichannel leadership.

📋 Description

• Own demand generation strategy and execution for Salsify's B2B manufacturing and distribution segment. • Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM). • As an emerging segment, continuously test and refine the demand mix, doubling down on what converts and retiring what doesn't to build a repeatable engine. • Build programs that target key buyer personas within manufacturing and distribution organizations, including ecommerce, marketing, product data, digital transformation, IT, and commercial leaders. • Partner with Product Marketing to create messaging and campaigns that resonate with industrial manufacturers and distributors. • Partner with the B2B content strategy and thought leadership leads to turn flagship content such as research reports and executive insights into demand programs (campaigns, nurture, syndication) that convert authority into pipeline. • Collaborate with Sales and Business Development teams to align marketing efforts with pipeline goals and strategic account priorities. • Design and execute lead nurturing programs that move prospects through the buyer journey and increase conversion rates. • Analyze live campaign performance and optimize for conversion and efficiency through data-driven decision making. • Manage campaign budgets and forecast program performance against pipeline and revenue goals. • Partner with industry associations, buyer groups, media organizations, and channel and ecosystem partners to expand reach and generate demand. • Track and communicate marketing performance, pipeline contribution, and ROI to stakeholders across the organization. • Bring an outside-in view of how industrial manufacturers and distributors buy and where the market is heading, and translate that into sharper messaging and campaigns.

🎯 Requirements

• 6+ years of experience in demand generation, growth marketing, field marketing, or integrated marketing roles. • Proven track record of driving measurable pipeline and revenue impact through multi-channel demand generation programs. • Strong understanding of lead generation, lead nurturing, account-based marketing, and funnel optimization. • Strong analytical skills and experience using marketing metrics to optimize campaign performance. • Experience working with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies. • Excellent project management skills with the ability to manage multiple initiatives simultaneously. • Strong communication and collaboration skills with experience partnering across Sales, Product Marketing, Revenue Marketing, and Executive stakeholders. • Ability to balance strategic planning with hands-on execution. • Fluency in English.

🏖️ Benefits

• Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting the diverse needs of our employees around the globe. • Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. • Equity - Everyone gets a piece of the pie - Salsify grants every full-time employee equity. • Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare. • Life Plan - in case of death or permanent disability. • Meal Allowance - 9,60€ per worked day. • Remote Allowance - 25€ per month. • Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires. • Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. • Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community. • Talkspace & Employee Assistance Programs - We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support.