Growth Marketing Manager

🕒 March 24

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Sarwa ثروة

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💳 Fintech

💸 Finance

👥 B2C

💰 $15M Series B - Sarwa on 2021-06

Fintech • Finance • B2C

Sarwa ثروة is a Abu Dhabi–based digital wealth and personal finance platform founded in 2017 that helps individuals invest and grow their savings through low-cost, easy-to-use investment products and advisory services. The company offers an online, human-first robo-advisory experience aimed at making investing accessible, transparent, and affordable across the region. Sarwa operates remotely with a growing team, emphasizing user-focused product development, customer support, and expansion of financial tools for thousands of clients.

📋 Description

• Manage and optimise paid campaigns across Meta, Google, and other channels. • Lead lifecycle channels: email, push, and in-app, and continuously optimise for activation and engagement through A/B testing. • Be an active part of growth initiatives, from planning to launch to iteration of activations, working cross-functionally. • Collaborate with the creative team to develop ads and visuals across multiple lifecycle touchpoints. • Build and maintain dashboards to monitor performance and insights.

🎯 Requirements

• 4+ years of experience in growth/performance marketing, at a B2C company (startup experience preferred). • Proven ability to manage paid campaigns end-to-end. • Strong understanding of core growth metrics. • Comfortable working with analytics and attribution tools Metabase, Amplitude, GA4, Adjust, etc). • Strong ability to craft effective messaging across ads and lifecycle touchpoints. • Organised and proactive, able to manage multiple priorities and deliver independently. • Strong interest in financial markets is a plus. • Arabic language skills are a plus.

🏖️ Benefits

• Remote and flexible work environment. • Diverse, driven and supportive team with a positive work atmosphere (one of our core values). • A culture of growth - being mentored, coached and supported to grow in your career. • Great company healthcare package with dental and optical coverage. • Learning and development budget. • Equity plan for all employees.