Digital Marketing Lead

🔥 0 minutes ago

🇵🇭 Philippines – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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Satellite Office

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Satellite Office is a Philippines-based employer and workspace services company that connects Filipino professionals with global clients. It offers premium, technologically equipped office locations across Metro Manila and Cebu and places employees in roles supporting major international brands. The company emphasizes employee engagement, continuous learning and development, competitive compensation and benefits, and a people-focused culture recognized by Great Place to Work®.

📋 Description

• Plan, execute, manage, and optimise paid search campaigns across Google Ads, Bing/Microsoft Ads, and other platforms • Manage Meta Ads campaigns across Facebook and Instagram • Oversee and support LinkedIn Ads campaigns for engagement, conversions, and B2B lead generation • Conduct keyword research, develop bidding strategies, analyse search terms, and optimise campaign budgets • Monitor CPL, CPA, conversion rates, ROAS, and ROI • Develop advertising copy and creative briefs • Collaborate with internal stakeholders, Sales, Customer Success, Content teams, and external agencies • Use AI-powered tools for campaign creation, optimisation, and reporting • Manage the company website using WordPress • Implement CRO initiatives, A/B testing, and landing page optimisation • Optimise website pages for usability, performance, SEO, and lead generation • Support SEO and AEO strategy and execution • Maintain on-page SEO, metadata, internal linking, and website structure • Develop performance reports covering advertising, website traffic, lead generation, and conversion metrics • Use GA4 and GTM for analytics, conversion tracking, and reporting • Implement and maintain tracking across websites, advertising platforms, and HubSpot • Translate campaign and website data into actionable recommendations • Manage external digital marketing agency relationships and project delivery • Stay updated on advertising platforms, industry trends, and emerging technologies • Establish and optimise campaigns, reporting, website management, and stakeholder relationships during the first 90 days

🎯 Requirements

• At least 3 years of recent, hands-on paid media experience • Independently manage and optimise Google Ads and Meta Ads campaigns • Experience managing Google Ads end-to-end, including campaign setup, keyword research, bidding, budget optimisation, search-term analysis, conversion tracking, and reporting • Strong practical experience managing Meta Ads campaigns, including campaign creation, audience targeting, budget management, testing, and performance optimisation • Ability to analyse and improve CPL, CPA, ROAS, conversion rates, and ROI • Working knowledge of GA4, GTM, conversion tracking, and campaign performance reporting • Experience with performance-driven lead generation campaigns • Strong analytical, commercial, and problem-solving skills • Excellent written and verbal English communication skills • Ability to work independently and collaborate with stakeholders and external partners • Bachelor's degree in Marketing, Business, or a related field • Comfortable collaborating with stakeholders during Australian business hours

🏖️ Benefits

• Fully remote or hybrid work arrangement • Learning opportunities, mentoring, and support • Team-building events • Company-wide celebrations • Wellness programs • World-class office spaces • Work with global brands • Continuous learning and development • Engaging employee programs

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