Product Marketing Manager

🕒 May 12

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SBC Performance

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

📱 Media

👥 B2C

🛍️ eCommerce

Media • B2C • eCommerce

SBC Performance is a full‑stack performance marketing agency that builds and manages scalable advertising programs across Meta, TikTok, Google and other paid channels. They provide ad infrastructure, creative production, media buying and analytics to drive measurable user acquisition, improve ROAS and optimize campaign performance for apps and e‑commerce brands. SBC positions itself as a partner for growth, delivering platform-specific creatives, compliant account management and data‑driven scaling strategies.

📋 Description

• Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation). • Analyze user behavior and identify conversion bottlenecks across the funnel. • Design and run A/B tests and growth experiments to improve key funnel metrics. • Launch and scale multiple funnel experiments weekly across different markets. • Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation. • Work with product analytics tools to track performance and identify growth opportunities. • Collaborate closely with product, engineering, design, performance marketing, and creative teams. • Ensure strong alignment between ad messaging, landing pages, and product experience. • Conduct user and market research to better understand user motivations and behavior. • Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).

🎯 Requirements

• 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles. • Proven experience building and optimizing web funnels for digital products. • Demonstrated success improving conversion metrics through experimentation and A/B testing. • Strong analytical mindset and ability to work with funnel metrics and user behavior data. • Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers). • Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms. • Good understanding of payment infrastructure and web funnel setups. • Strong collaboration skills and ability to work in cross-functional teams. • Upper-Intermediate English or higher. • Nice to Have Experience working with international markets (US, EU, UK, LATAM). • Background in companies with a strong performance marketing culture. • Experience with subscription-based digital products. • Familiarity with EdTech, AI-driven products, or lifestyle apps.

🏖️ Benefits

• Remote work • Competitive compensation • Flexible working hours (start between 9:00–11:00 CET) • All necessary equipment • Paid vacation and sick leave • Educational support (certifications, courses, and training reimbursement) • Company events and internal knowledge-sharing initiatives • Transparent communication and an open feedback culture