Digital Marketing Specialist

🕒 July 17

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Create and optimize content across social media platforms, blogs, and website pages. • Maintain consistent brand voice, messaging, and visual identity across all digital assets. • Update website content, product pages, and multimedia assets as needed. • Ensure digital content aligns with broader marketing initiatives and business goals. • Manage publishing schedules and content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube. • Monitor and respond to comments, messages, and community interactions. • Foster audience engagement and support community growth initiatives. • Track engagement metrics and recommend improvements to content performance. • Coordinate with external agencies responsible for SEO, digital campaigns, and website initiatives. • Review agency deliverables to ensure quality and brand consistency. • Serve as the primary point of contact for marketing vendors and agency partners. • Monitor campaign timelines and ensure projects are delivered on schedule. • Utilize AI tools to streamline content creation, scheduling, reporting, and campaign execution. • Identify opportunities to automate repetitive marketing tasks. • Implement AI-powered workflows that improve operational efficiency. • Continuously evaluate new AI tools and marketing technologies. • Track marketing KPIs including engagement, website traffic, lead generation, and conversions. • Maintain dashboards and marketing reports for leadership. • Analyze campaign performance and recommend optimization strategies. • Use data-driven insights to improve marketing effectiveness. • Update website pages, product listings, and multimedia content. • Ensure website updates follow brand guidelines, SEO best practices, and UX standards. • Support ongoing website maintenance and digital content optimization.

🎯 Requirements

• 3+ years of experience in digital marketing or related roles • Experience managing social media platforms and digital content • Experience maintaining or updating websites using CMS platforms • Experience coordinating marketing campaigns with external agencies or vendors • Experience executing multi-channel digital marketing campaigns • Strong content creation and copywriting skills • Strong understanding of social media marketing best practices • Experience using AI-powered marketing tools • Experience with website content management systems (CMS) • Experience with Canva, Figma, or similar design tools • Strong analytical skills with experience interpreting marketing performance data • Experience maintaining marketing dashboards and reporting • Excellent written and verbal English communication skills • Strong organizational and project management abilities • Ability to manage multiple priorities while maintaining attention to detail.

🏖️ Benefits

• Flexible work arrangements • Professional development