DTC Marketing Specialist

🔥 12 hours ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $1.8k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Develop and execute a comprehensive go-to-market marketing strategy ahead of product launch • Translate business and brand objectives into actionable marketing priorities and initiatives • Establish pre-launch and post-launch marketing roadmaps and measurable KPIs • Identify and test scalable growth opportunities, acquisition channels, audiences, messaging, and creative concepts • Develop and oversee social-first content strategy across Meta, Instagram Reels, TikTok, and similar platforms • Build short-form content publishing cadence, content ideas, storytelling approaches, and content calendars • Coordinate creative production and identify emerging social media trends • Build brand awareness through positioning, messaging, and storytelling • Launch and manage early paid media campaigns and optimize performance • Track marketing performance across social media, content, paid media, and digital initiatives • Establish reporting structures, analyze campaign and audience data, and translate insights into recommendations • Work directly with founders to align marketing priorities with business objectives • Own marketing initiatives from planning through execution • Establish foundational marketing processes, workflows, and reporting systems • Identify resources and systems needed to support growth and future team expansion

🎯 Requirements

• 3–4+ years of experience in digital marketing, growth marketing, brand marketing, or a related role • Experience launching or scaling a consumer or DTC brand is strongly preferred • Experience developing and executing social-first marketing initiatives • Hands-on experience with Meta and short-form content ecosystems • Experience developing brand awareness and audience growth initiatives • Experience supporting or managing paid media campaigns and performance optimization • Experience working in an early-stage or fast-moving environment is highly valuable • Strong understanding of DTC and consumer marketing principles • Strong knowledge of Meta, Instagram Reels, TikTok, and short-form content strategies • Ability to develop and manage content calendars and coordinate creative production • Strong understanding of brand positioning, storytelling, and audience development • Ability to launch, monitor, and optimize early paid media initiatives • Strong analytical skills with the ability to establish KPIs, interpret performance data, and translate insights into action • Ability to balance long-term marketing strategy with hands-on day-to-day execution • Strong organizational and project management capabilities • Excellent communication skills and ability to collaborate directly with founders • Ability to independently own marketing initiatives from concept through execution and optimization • Candidates must be available to work during U.S. business hours aligned with the client’s time zone • Resume must be submitted in English and PDF format • Must complete the application form and record a video showcasing skill sets