Growth Marketing Manager

🔥 14 hours ago

🌐 Egypt, Argentina, +3 more countries – Remote

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💵 $1.5k - $1.8k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 20%

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Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Build, launch, and optimize lead-generation campaigns, initially prioritizing Meta platforms including Facebook and Instagram, for employer-client acquisition • Develop campaign strategies around priority services, ideal client segments, offers, and consultation-focused calls to action • Test audiences, messaging, creative, placements, budgets, and campaign structures to improve lead quality and cost per lead • Evaluate and recommend LinkedIn, Google, and other paid channels based on performance and business goals • Develop an integrated growth strategy connecting paid media, organic social, landing pages, lead forms, and client follow-up • Audit and optimize the conversion path from initial engagement through qualified inquiry or consultation booking • Identify opportunities to improve positioning, offers, calls to action, and lead nurturing • Use performance data to guide funnel improvements and client-acquisition priorities • Own the strategic direction of client-facing Facebook, Instagram, and LinkedIn channels • Develop monthly campaign plans, content priorities, and creative briefs with the Content Marketing Specialist • Use leadership insights, service expertise, client stories, and thought-leadership topics to shape content themes • Align organic content with paid initiatives • Set up and maintain campaign measurement across conversion events, pixels, UTM tracking, CRM handoff, and reporting dashboards • Track marketing spend, leads, engagement, conversions, and campaign performance • Provide regular reporting on results, key learnings, and recommended next steps • Translate performance data into decisions, priorities, and recommendations • Collaborate with leadership and the Content Marketing Specialist on campaigns, messaging, priorities, and feedback • Provide strategic creative direction without personally producing every marketing asset • Communicate marketing performance and recommendations to non-technical stakeholders

🎯 Requirements

• Candidates based in LATAM, Africa, and Eastern Europe • Availability to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone • 4+ years of experience in growth marketing, demand generation, paid media, performance marketing, or a comparable B2B marketing role • Demonstrated experience managing paid social campaigns that generated qualified leads • Experience marketing B2B, professional services, staffing, HR, consulting, or another trust-based service business is strongly preferred • Experience managing campaigns across the B2B client-acquisition funnel • Experience using marketing performance data to optimize campaigns and conversion paths • Strong working knowledge of Meta Ads Manager, including campaign testing, audience targeting, conversion optimization, and lead reporting • Ability to develop and optimize lead-generation campaigns around qualified inquiries and consultation bookings • Experience with tracking tools, Google Analytics, CRM systems, dashboards, and conversion-event setup • Ability to implement and manage pixels, UTM tracking, conversion events, and CRM handoffs • Strong analytical skills with the ability to turn campaign data into clear decisions and recommendations • Ability to connect paid media, organic social, landing pages, lead forms, and follow-up processes into an integrated growth strategy • Ability to develop campaign plans, content priorities, and creative briefs • Ability to provide creative direction while collaborating with content and leadership teams • Strong organization and ability to independently drive marketing initiatives forward • Resume must be submitted in English and PDF format • Must complete the application form and record a video showcasing skill sets • Must submit the video using the same email as the application

🏖️ Benefits

• Fully remote work arrangement • 30 hours a week • Opportunity to take ownership of a meaningful growth function within an established HR and staffing firm • Opportunity to shape the company’s marketing engine • Work directly with leadership • Create measurable impact by connecting marketing activity with qualified employer inquiries and consultation bookings

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