Marketing Manager

🔥 0 minutes ago

🌐 Egypt, Argentina, +3 more countries – Remote

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💵 $2.2k - $3.6k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

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Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives • Translate company goals into actionable marketing plans and channel priorities • Develop campaign strategies across awareness, conversion, and retention • Establish campaign priorities, calendars, budgets, and performance expectations • Plan, launch, manage, and optimize paid advertising campaigns • Own campaign structure, targeting, budgets, bidding, and optimization • Develop customer acquisition, retargeting, and conversion strategies • Monitor advertising performance and allocate budgets based on results • Collaborate with creative teams on advertising concepts • Develop and execute email marketing and lifecycle campaigns • Manage email segmentation, messaging, scheduling, automation, and optimization • Monitor email deliverability, engagement, conversions, and revenue • Develop testing strategies for subject lines, messaging, offers, creative, and calls to action • Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables • Review creative performance and provide actionable feedback • Build and manage a structured A/B testing roadmap across marketing channels • Analyze test results and document learnings • Monitor consumer behavior, competitors, advertising trends, and marketing opportunities • Analyze competitor positioning, promotions, messaging, and activity • Establish and monitor marketing KPIs • Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance • Build marketing performance reports and present insights, recommendations, and next steps to leadership • Use analytics to guide budgets, campaign priorities, and marketing strategy

🎯 Requirements

• 5+ years of experience in marketing, growth marketing, performance marketing, or a related role • DTC, retail, e-commerce, or consumer brand experience is strongly preferred • Demonstrated experience developing and executing marketing strategies • Hands-on experience managing paid advertising campaigns • Hands-on experience managing email marketing campaigns • Experience collaborating with or directing creative and content teams • Proven ability to connect marketing activity with measurable business outcomes • Strong understanding of paid media strategy, campaign management, and optimization • Experience managing advertising budgets and performance targets • Strong understanding of customer acquisition funnels and conversion optimization • Experience with audience targeting, retargeting, and campaign testing • Ability to evaluate paid media based on revenue and profitability • Strong understanding of email marketing strategy and execution, including segmentation, campaign management, automation, and testing • Understanding of customer lifecycle and retention marketing • Ability to analyze email performance and identify opportunities for improvement • Strong analytical and data-driven approach to marketing decisions • Experience with marketing reporting and performance analysis • Strong understanding of A/B testing methodology • Ability to identify trends and translate insights into actionable strategies • Ability to balance strategic planning with hands-on execution • Strong commercial understanding of how marketing contributes to revenue and growth • Strong creative judgment and ability to provide clear direction to content teams • Strong organizational skills with the ability to manage multiple campaigns and priorities • Availability to work 9:00 AM–5:00 PM EST • English resume required; English proficiency assessed

🏖️ Benefits

• Fully remote work arrangement • Opportunity to influence marketing strategy and execution • Significant ownership across paid media, email marketing, testing, analytics, and overall marketing strategy • Opportunity to directly influence revenue and business growth

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