Scale Army Careers
11 - 50 employees
Founded 2021
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
Paid Search Media Buyer
🔥 1 hour ago
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Scale Army Careers
11 - 50 employees
Founded 2021
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
📋 Description
• Manage day-to-day Google Ads campaign operations, including pacing, optimizations, monitoring, and account maintenance. • Execute campaign strategies while understanding the reasoning behind campaign decisions. • Optimize campaigns across keywords, bids, audiences, placements, targeting, and budget allocation. • Monitor account health and proactively identify issues or opportunities. • Maintain organized, scalable, and high-quality campaign structures. • Develop a strong understanding of campaign strategy, customer acquisition goals, and business objectives. • Analyze campaign performance and recommend improvements for efficiency and growth. • Identify trends, challenges, and optimization opportunities within client accounts. • Provide recommendations related to keyword strategy, audience targeting, budget allocation, testing initiatives, and campaign structure. • Collaborate closely with Search Leads by presenting data-driven recommendations. • Build and launch Google Ads campaigns aligned with strategic objectives. • Conduct keyword research, search intent analysis, and competitive research. • Analyze campaign performance using KPIs including CPA, ROAS, CTR, conversion rate, and spend efficiency. • Maintain daily and weekly campaign pacing trackers. • Support client reporting with accurate performance insights. • Identify successful initiatives, underperforming areas, and recommended next steps. • Translate campaign data into actionable recommendations. • Monitor conversion tracking accuracy and investigate discrepancies. • Review Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform reporting. • Analyze historical ad performance to identify effective messaging. • Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve efficiency.
🎯 Requirements
• 3–5+ years of hands-on experience managing and optimizing Google Ads campaigns • Experience working with DTC e-commerce brands or B2C lead generation campaigns • Strong expertise in Google Ads campaign management and optimization • Experience using Google Analytics 4 (GA4) • Advanced proficiency with Google Sheets or Microsoft Excel, including pivot tables, lookup formulas, and performance tracking • Familiarity with Google Merchant Center • Strong analytical and data interpretation skills • Excellent communication and presentation abilities • Strong attention to detail and organizational skills • Ability to manage multiple client accounts and priorities simultaneously • Strong understanding of paid search strategy and optimization. • Experience with Shopify and Google Ads integrations (preferred) • Familiarity with Google Tag Manager (GTM) (preferred) • Experience managing campaigns across Meta Ads, Microsoft Ads, TikTok Ads, or X Ads (preferred) • Experience creating or managing Google Ads scripts (preferred) • Experience with e-commerce tracking, product feeds, or marketplace advertising (preferred).
🏖️ Benefits
• Flexible work arrangements
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