Paid Search Specialist

Job not on LinkedIn

🔥 3 minutes ago

🇪🇬 Egypt – Remote

💵 $1.6k - $2k / month

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Develop, launch, and manage paid search campaigns across Google Ads, Google Performance Max (PMax), and other search platforms. • Structure campaigns and ad groups using intent-driven keyword research. • Set campaign budgets, bidding strategies, audience targeting, and performance objectives. • Monitor campaign performance and optimize for conversions, ROAS, and ROI. • Continuously improve campaign efficiency through data-driven decision making. • Conduct keyword research to identify high-performing search opportunities. • Optimize ad copy, targeting, and landing page alignment based on search intent. • Refine campaign structure and keyword groupings to improve performance. • Identify opportunities to improve Quality Score and campaign efficiency. • Plan and execute A/B tests for ad copy, creative variations, and landing pages. • Monitor campaign performance using Google Ads, GA4, and reporting tools. • Analyze campaign data to identify optimization opportunities. • Prepare reports and actionable recommendations for stakeholders. • Collaborate with content, SEO, design, analytics, and marketing teams. • Support tracking, attribution, and reporting improvements. • Recommend strategies to improve conversion rates and campaign performance. • Utilize automation tools and scripts to improve campaign management and reporting. • Stay current on Google Ads updates, Performance Max enhancements, AI-driven automation, and industry best practices. • Continuously improve campaign workflows and operational efficiency.

🎯 Requirements

• 2+ years of hands-on experience managing Google Ads campaigns, including Performance Max (PMax). • Experience conducting keyword research and campaign structuring. • Experience writing and optimizing paid search ad copy. • Experience executing A/B testing for PPC campaigns. • Experience analyzing campaign performance using Google Ads and Google Analytics 4 (GA4). • Experience collaborating with marketing, SEO, content, analytics, and design teams.

🏖️ Benefits

• Work from Home • Flexible work arrangements

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