Performance Marketing Lead

🔥 0 minutes ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $3.4k / month

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own customer acquisition across paid channels and manage core Email and SMS marketing programs • Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting • Manage Google Ads, Meta, TikTok, and related paid social platforms • Develop campaigns aligned with customer acquisition and revenue goals • Monitor campaign performance and optimize creative, audiences, keywords, offers, and budgets • Manage daily and weekly paid media budget pacing and recommend reallocations • Monitor CPA, CAC, conversion rates, and other acquisition metrics • Develop and execute landing page testing roadmaps and structured A/B tests • Analyze test results and improve conversion rates • Own and optimize automated Email and SMS lifecycle flows, including Welcome, Abandoned Cart/Checkout, Post-Purchase, and Winback/Sunset • Draft, build, and deploy Email and SMS campaigns for promotions, launches, and announcements • Monitor Email and SMS metrics including open rates, click-through rates, revenue, and opt-out rates • Maintain UTM parameters, conversion events, pixels, attribution, and tracking hygiene • Troubleshoot measurement issues affecting reporting or optimization • Deliver weekly performance reports with metrics, results, learnings, and recommendations • Collaborate with Content and Social teams on creative assets, offers, messaging, and campaign concepts • Report to the Director of Marketing and independently own performance marketing execution

🎯 Requirements

• 4+ years of hands-on performance marketing experience managing SEM and/or paid social campaigns • Experience building, launching, optimizing, and scaling paid acquisition campaigns • Proven experience managing marketing budgets and working toward CPA, CAC, and conversion rate goals • Experience designing and executing structured A/B tests across campaign elements and landing pages • Experience managing or supporting Email and SMS campaigns and automated lifecycle flows • Experience within e-commerce, marketplace, subscription, or lead generation environments is strongly preferred • Experience managing Google Ads, Meta Ads, TikTok Ads, retargeting, or similar paid acquisition platforms • Experience with digital measurement, tracking, and attribution • Mandarin proficiency is a plus • Strong understanding of performance marketing, customer acquisition, and paid media optimization • Hands-on knowledge of SEM, paid social, and retargeting strategies • Strong budget pacing and allocation skills • Ability to evaluate CPA, CAC, conversion rates, and other acquisition metrics • Strong understanding of Email and SMS lifecycle marketing fundamentals • Ability to manage and optimize automated lifecycle flows • Strong understanding of SMS messaging, frequency, engagement, and opt-out considerations • Experience with structured A/B testing and conversion rate optimization • Practical knowledge of UTM parameters, conversion events, pixels, and attribution • Strong analytical skills • Proficiency with Canva or similar design tools • Strong organizational skills and ability to independently own execution • Comfortable managing multiple performance channels • Resume must be submitted in English and PDF format • Must be available to work 9:00 AM–5:00 PM EST