Scale Army Careers
11 - 50 employees
Founded 2021
🎯 Recruiter
🤝 B2B
Recruitment • B2B
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
PPC Specialist
🕒 June 19
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Scale Army Careers
11 - 50 employees
Founded 2021
🎯 Recruiter
🤝 B2B
Recruitment • B2B
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
📋 Description
• Plan, configure, and launch Google Ads campaigns across Search, Display, Shopping, and Performance Max. • Manage campaign budgets, bidding strategies, and account structures to maximize ROI. • Implement and maintain tracking through Google Tag Manager and advertising pixels. • Monitor campaign performance and make data-driven optimizations. • Collaborate with design and content teams to develop high-converting landing pages. • Apply conversion rate optimization principles to improve campaign performance. • Conduct A/B testing across creatives, messaging, targeting, and landing pages. • Continuously optimize user journeys to improve conversions and lead quality. • Monitor campaign performance using GA4 and advertising platform reporting tools. • Provide insights that support ongoing optimization efforts. • Communicate campaign performance, recommendations, and results to stakeholders. • Collaborate with marketing, content, and design teams to align campaign execution with business objectives.
🎯 Requirements
• 3–5 years of experience managing PPC campaigns with a primary focus on Google Ads. • Hands-on experience managing Google Ads Search, Display, Shopping, and Performance Max campaigns. • Experience implementing and managing tracking through Google Tag Manager and advertising pixels. • Experience using GA4 and analytics platforms to evaluate campaign performance. • Experience conducting A/B testing and conversion optimization initiatives. • Experience supporting paid media campaigns across multiple channels. • Experience with Meta Ads is preferred. • Experience working with Shopify and landing page optimization is a strong plus. • Experience communicating campaign performance to stakeholders or clients is a plus.
🏖️ Benefits
• Flexible work arrangements • Professional development opportunities
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