Scale Army Careers
11 - 50 employees
Founded 2021
🎯 Recruiter
🤝 B2B
Recruitment • B2B
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
Retention Marketing Specialist
🔥 0 minutes ago
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Scale Army Careers
11 - 50 employees
Founded 2021
🎯 Recruiter
🤝 B2B
Recruitment • B2B
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
📋 Description
• Own email and SMS marketing across the full post-acquisition customer journey, driving engagement, retention, and long-term LTV through tools like Customer.io and AI-assisted workflows. • Build, manage, and optimize email flows for onboarding, engagement, win-backs, and retention. • Write or refine email copy, leveraging AI tools for speed and consistency. • Develop segmentation strategies using customer data, purchase behavior, and lifecycle stage. • Monitor deliverability, open rates, click-through rates, and downstream conversions. • Own SMS marketing as a retention and re-engagement channel, including copy, segmentation, and send cadence. • Design flows that complement email journeys while minimizing audience fatigue. • Track performance metrics including LTV, churn, repeat purchases, and engagement. • Run A/B tests on subject lines, copy, send times, and flow logic; implement improvements based on results. • Build dashboards and reporting to provide actionable insights to leadership. • Utilize AI tools to accelerate copywriting, segmentation ideation, and performance analysis.
🎯 Requirements
• 4+ years of experience in lifecycle, retention, or CRM marketing. • Hands-on experience with Customer.io, including flow creation, segmentation, and campaign execution. • Demonstrated experience managing email and SMS campaigns end-to-end, including copy, segmentation, and performance tracking. • Familiarity with Klaviyo and/or Segment is a plus. • Experience in DTC, ecommerce, telehealth, healthcare, or subscription businesses preferred.
🏖️ Benefits
• Work from Home • Professional development opportunities
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